Websites IT ran a client discussion group to identify and prioritise the information architecture relevant to proven customer needs. The focus group concluded that Children, Adults and Seniors were the main customer divisions, each having unique requirements.

The website was designed not only to provide detailed information on all Shire Hearing Centres services and products but also provide users with an entertaining and informative experience.

The website has a clean contemporary look. The featured slide show was developed using programming codes that would ensure a consistent user experience across all devices such as Smartphones, Tablets and both Apple and Microsoft operating systems.

Websites IT offers intuitive interface designs that are exceptionally user-friendly allowing clients to find what they require with ease.

Rachael Dorman Director of Shire Hearing Centres understands the advantages of operating a fully integrated online business system. It was essential that all aspects of the system mirror her existing bricks and mortar clinics. This meant automating many of her current manual processes, marketing, advertising, appointments and qualifying potential clients.

Websites IT researched numerous aspects of Shire Hearing Centres products and services to create the most informative and relevant content.

The previous Shire Hearing Centres website did not have adequate textual content and this created two major issues. Firstly the search engines could not reference the website correctly as they depend on relevant written content infused with keyword-rich text and secondly it is important that you offer accurate and informative copy to your website users. Being seen as an authority in your field of expertise is essential for earning your clients' trust.

After filming the clients' testimonials our crew were convinced. Reading a testimonial is not as compelling as watching a client truthfully explain the benefits of Shire Hearing Centre's superior customer service. Watch for yourself!

YouTube is the second largest search engine after Google! We achieved the top four rankings for Shire Hearing Centres. In YouTube search 'hearing testing sydney', 'hearing aids sydney' or 'childrens hearing testing sydney'. The results speak for themselves.

The images used in the Shire Hearing Centres website are not only of the highest quality, they also have a direct relationship to the particular page's textual subject matter. This relationship assures customers and potential clients of Shire Hearing Centres attention to detail and commitment to professionalism.

Websites IT utilised our in-house creative team to produce many of the images displayed in the site. To maintain a cost effective solution we also included a number of stock photos from our vast library.

Shire Hearing Centres website is a complete online business system, complemented by full content management that ensures control over the websites video, Pages, Text, E-mail Marketing, blog, advertising banners and much more. This highly intelligent system is extremely powerful as it is support by a robust database system.

Our clients' online businesses keep growing so we create online business systems that can be extended. It is imperative that your website scales well as you business expands. Numerous users require varying permission levels when accessing restricted or confidential data and our online systems have the highest built in security provisions.

Effective email marketing strategies begin by utilising sophisticated, user-friendly applications developed by Websites IT. Once again we give you the full set of relevant online tools. Our Email Marketing Systems allow you to identify the target audience, utilise varying email types, develop a strategy, set a frequency and send schedule, customise email templates, monitor ROI and evaluate results whilst fine tunning your overall strategy.

People spend 23% of their online time using social networking sites such as Facebook. It is obviously essential to develop an excellent portal from your website to the social networking sites. Our online business systems incorporate all relevant social networking sites ensuring you gain maximum exposure to your friends, their friends and beyond.

Blogs are excellent for responding quickly to news and happenings within your organisation. They integrate easily into existing marketing and communication plans.

Their popularity increased by 150% during 2010-2011 and they are extremely popular with the age demographic 18-24 which comprise 25% of all readers.

Our online business systems incorporate smart forms technology which allows all captured data to be profiled and stored in a database system for later use by associated applications such as email marketing.

To qualify Shire Hearing Centres potential customers more easily we added a smart form that enables users to ascertain whether they may have a hearing problem.

To allow Shire Hearing Centres access to many of the critical analytic tools we created a customised heads up display. They could access the information they required without having to click through countless screens. We incorporate heat mapping enabling our client to see what parts of the website are receiving the most interest.

Detailed reporting was required so Shire Hearing could more effectively track their ROI. These reports allowed our client to learn who's visiting, when they visit and how they came onto the site and more. All of this data was made available in varying formats enabling it to be uploaded and stored in numerous other software applications for further use.

It's all about creating your own community, keeping the site fresh and alive! Your website must change so you offer clients and visitors a reason to return. If you think about the websites we frequent the most, their information is constantly changing. All websites must abide by this rule or they lose traffic and rank poorly.

Shire Hearing Centres have capable staff though they do not have the advanced skill set required to operate and update certain sections of their websites content. It takes professionals to maintain your image and we are dedicated to our clients success, today, tomorrow and into the future.